About K and K Media
K and K Media is actively seeking a passionate and driven individual to fill the role of Subscription Manager. This is an exciting opportunity to join a forward-thinking media company and play a pivotal role in its growth strategy.
Position: Subscription Manager
Purpose of the Role:
The core objective of the Subscription Manager is to strategically build and manage the subscription business. This involves successfully converting broad audiences into registered users and ultimately into paying subscribers, while continuously striving to reduce churn and enhance the lifetime value of each subscriber.
Key Responsibilities:
- Lead the implementation and ongoing management of the soft-paywall strategy.
- Take ownership of the entire subscriber journey, from anonymous visitor to registered reader, trial/premium user, and ultimately, retained subscriber.
- Design and develop compelling subscription packages, offers, and promotional campaigns.
- Monitor and analyse registrations, conversions, renewals, cancellations, and churn rates to identify areas for improvement.
- Collaborate effectively with editorial teams to identify content that drives subscriptions, without dictating editorial decisions.
- Strategise and execute both subscriber acquisition and retention campaigns.
- Manage all aspects of subscriber communications, onboarding processes, and customer service initiatives.
- Conduct in-depth analysis of reader behaviour and overall subscription performance.
- Implement and manage A/B testing for pricing models, messaging, offers, and conversion points to optimise results.
- Work closely with technology providers to manage payment gateways, CRM systems, paywall functionality, and other subscription-related platforms.
- Develop and execute effective win-back campaigns for cancelled subscribers.
- Prepare and provide weekly/monthly subscriber dashboards to management, highlighting key metrics and insights.
Candidate Profile:
We are looking for a dedicated professional with the following qualifications and experience:
Education & Experience:
- A degree or diploma in marketing, digital marketing, commerce, or a related field.
- A minimum of 4-6 years of proven experience in subscriptions, e-commerce, CRM, digital marketing, customer lifecycle management, or membership businesses.
- Prior experience within the media industry is highly desirable.
Critical Competencies:
- Strong understanding of subscription economics.
- Proficiency in CRM systems and strategies.
- Expertise in digital analytics and data interpretation.
- Demonstrated ability in conversion optimisation techniques.
- Experience in customer lifecycle management.
- Strategic approach to customer retention.
- Comprehensive knowledge of digital marketing principles.
Key Performance Indicators (KPIs):
Success in this role will be measured by:
- Growth in registered users.
- Increase in paying subscribers.
- Optimisation of registration-to-paid conversion rates.
- Reduction in churn rates.
- Improvement in customer retention.
- Growth in ARPU (Average Revenue Per User).
- Increase in overall subscriber revenue.
- Efficiency in customer acquisition cost.
- Enhancement of customer lifetime value.
Reporting To:
This position reports directly to the Digital Commercial Head.
How to Apply:
If you possess the required skills and experience and are eager to contribute to a dynamic team, we encourage you to apply today!